Today, we decided to focus on the collaboration of Fred Perry with Celux and Staple. The luxury boutique collaborated with Fred Perry and some designers such as Jeff Staple, Libertine, Suzukike, ... The concept is simple: Fred Perry gives their classic polo as a "template", and designers custom it by themselves. Every polo is limited to only three hand-numbered pieces, availables at the Celux store of Tokyo.
The Staple polo, "Goodbye the yellow brick road", is a tribute to the song of Elton John and Billy Joel, even if, according to Jeff Staple himself, it's more gold than yellow. The polo is declined in two white models and one black. The artist used a stencil, spraypaint, and acrylic fabric paint for the cathphrase of the polo.
Jeff Staple (see above) is a designer coming from New-York. He is a complete artist: clothing designer, graphist, dj, writer, and entrepreneur of his own brands, Staple Clothings and Staple Design. He has already worked with Nike, Sony Playstation, Burton Snowboards, ... His style is personnal and innovative. You can see his projects on his website: www.stapledesign.com